Welcome to the Soleil Social Blog! I'm so excited to dive into all things social media, fashion, beauty, and travel with all of you and thought what better way to kick off the blog than to cover one of the most asked social media questions I receive from clients & friends... “How the hell do I curate a cohesive Instagram feed?!”
From past experience with clients, I know a lot of people think that creating a cohesive feed is as simple as editing all of your photos with the same exact filter. If only it could be that simple, right?! The truth is there are many different elements that factor into curating a cohesive social media feed for your business or personal brand.
First of all, I want to reiterate the importance of having a curated and clear brand aesthetic on social media for businesses in general. It may sound silly but your social channels are a direct reflection of your business and it’s SO important to prioritize this if you want to see any growth or engagement.
Ask yourself these questions...
"Is your Instagram feed looking chaotic with no clear direction or color scheme?"
"Are your posts unorganized and inconsistent?"
If the answer is yes, trust me, your customers will notice and probably choose a similar brand that represents themselves better on their social channels.
Whether you’re a brand, business, or someone who just wants their personal Instagram to look more polished and put together, here are my "Top 5" tips on how to curate a more cohesive and beautiful Instagram feed!
1. Choose your environment wisely.
Like I said above, having a cohesive feed isn't all about editing your images the same exact way. The image you start with matters tremendously so it's important to consistently take images in similar light settings and within your preferred color scheme. For example, if your particular style or branding focuses on a more light & airy pastel color scheme, make sure you're not taking images of vibrant, contrasty focal points, with harsh shadows and dark backgrounds. There will either be no amount of editing that can change this or it'll just waste you a lot of time having to drastically tweak the image.
The goal is to have a clear vision for your desired look and to keep that in mind when capturing content for your social channels.
2. Have a clear vision and make a visual mood board for your desired vibe and color scheme.
It's important to strategize and really think about the look and feel of your brand's overall color scheme and visual aesthetic. Base the content you post on you or your customer's lifestyle and interests. Once you nail down your content pillars, create a mood board that includes your desired color palette, textures, and lifestyle imagery. This will help you visualize your social media branding as a whole! There's so many ways to have fun with it whether you create your mood board from magazine cutouts and paper, digitally on any of the Google apps online, or even by making a Pinterest board!
Another tip for businesses is to create a specific color scheme based on what already looks good with your current packaging, website, or logo and make sure your social channels reflect that!
3. Edit your images with the same filter and temperature.
Next tip is all about editing! It's so important to set a consistent mood with the editing style of your photos and to remember every photo is a direct reflection of your personality or brand. Choose a filter you love on whatever photo editing app you're using and stick with it!
Temperature and color balance are especially important because this controls whether your feed will have more cool tones or warm tones. If you're going back and forth between those two temperatures, you're setting yourself up for Instagram feed chaos.
4. Plan out your grids as far in advance as you can.
Planning your content is KEY to ensuring your feed will look cohesive and organized. Many businesses fall prey to the "day of" posting habit because they simply don't have the time to curate their content in advance. Unfortunately, if you don't set aside time to do this, more often than not your feed will not look cohesive. This has a lot to do with the last-minute scrambling that takes place when you need something to post within the next few hours and you grab the first photo you see that makes sense. Even if you can organize your content at least a week in advance you're one step closer to curating a beautifully cohesive feed!
Brands I've worked with in the past that have seen the MOST success and follower growth on their channels had their content calendars scheduled out as far as one whole month in advance! Trust me, with a little organization and time, it's totally possible and seriously makes your life so much easier! If you're a frustrated business owner who constantly finds yourself putting your social media efforts on the back burner month after month, it may be time to pass along your channels to a Social Media Manager. You can inquire about our services & contact us HERE!
5. Have fun with it and don’t get frustrated if it doesn’t look perfect right away!
Last but not least, always remember that anything worth your time doesn't happen overnight. I've had people come and tell me they hadn't posted in weeks simply because they were frustrated that their feed didn't look "perfect." First of all there's no such thing as perfect (something I constantly have to tell myself every day) and figuring out your specific style definitely takes time. Just continue to create and post the content you know brings value to your followers and have fun with it! Social media is such a unique way to connect with your audience on a personal level and at the end of the day this is what matters most.
I'd love to hear some of your common frustrations when it comes to curating a cohesive feed in the comments section below! Ask me any questions you might have and I'll answer them!